Animating Imagination
Animating Imagination
Branded Video Production
What is branded video content and why use it?
Branded video content is a way of advancing a specific message or mission while keeping your company in the background. Branded video content should be authentic, entertaining, usually under 60 seconds, and target your core audience.
Unlike traditional advertisements, branded videos don’t sell anything, in fact, most of this content doesn’t even mention the brand at all. Instead, branded video content helps humanize your business by connecting to viewers emotionally and strengthening your brand voice.
What are some characteristics of an effective branded video production?
- Short and sweet
- Not self-promotional
- Tells a story
- Feels genuine and authentic
- Unique voice and point-of-view
When & how should I use branded video content?
Branded video content can serve a number of purposes, and generally is used to entertain or educate an audience. To start, these videos are a great way to get the attention of potential new customers on social media platforms or YouTube, because you’re not serving them a heavy handed sales pitch. Branded video content is also a great way to connect with a strong, core customer base by reminding them of your offerings and capabilities in an engaging way. TLDR, use branded videos when you want to building awareness and make connections with new and current customers. Consider using branded video content in a series format when you want to go more in-depth on a topic but still want to keep the individual videos short, as part of a PR campaign, or for ongoing social media engagement
How do you measure success for an explainer video?
The success or failure of your video should hinge on more than just view count. While views are great, they don’t tell the whole story. You should also be looking at engagement (how much of the video do viewers actually watch?) and conversions (do viewers take the desired action after watching the video?). Like any marketing effort, we recommend having goals and a way to track them in place before you start producing a video!
How much money does an explainer video cost?
Depending on the length, style and complexity, most of the higher-end explainers we work on these days run in the $20,000–$25,000 range for animation, and the $35,000-50,000+ range for live action. Looking to produce a series of videos? Great! We’re always happy to discuss package pricing to bring the per video cost down. You’ll likely find that prices vary greatly from company to company, so take your time, do your homework, and find a team that fits your brand and can deliver on budget, timeline, and quality.
How long does an explainer video production take?
Our standard production schedule for an animated explainer video is anywhere from 8-10 weeks, which does not necessarily include the time required to collect feedback and make revisions. A full timeline may range from 10-12 weeks. Live action explainer videos have more moving parts (e.g. talent, locations, scheduling) and therefore do not have a set production schedule. However, a typical live action video timeline is 10-12 weeks.