Education Video Production
What is educational video content and why use it?
Educational video content is useful, informative, share-worthy content that helps position you and your company as an expert or thought leader in your field. It could be a behind the scenes look into how your product is made, an animated infographic, or a video about current trends in your industry. You might also consider turning your most popular blog posts and most frequently asked questions into educational video content. If it’s something your audience would benefit from knowing, it would make a good candidate for a video.
Any industry can be ripe for creating educational video content. All it takes is a little expertise, like knowing how airplane Wifi works, or a trending topic, like how to prepare healthy lunches. Educational content is also a good way to widen your funnel and move up in search rankings for hot topics.
What are some characteristics of a great educational video production?
- Useful and informative
- Clear messaging
- Simple, easy-to-follow teaching points
- Engaging on-screen talent or characters
- 1-2 minutes in length
When and how should I use educational video content?
Educational videos should be used at the top of the funnel to generate awareness and build trust. They are not meant to sell a product or service. They’re most successful as an engagement tool on social media or strategically placed on your blog as part of your content marketing efforts.
How does Yogi Creatives create a concept for educational video content?
If you already have the subject matter figured out, great. Demo Duck will take whatever the content is and figure out the best framework for teaching it. This often means interacting with the experts on your team and working together to define a clear message with an engaging story.
A concept could be an animated talking narwhal educating viewers about climate change or one of your engineers talking about how satellites work. If you don’t know exactly what you should teach your audience, but you know a general category, we’ll pitch you a few of our ideas. The possibilities are endless.
A good explainer video concept needs to balance creative and strategy. The creative is required to engage the viewer and give them a reason to care about watching your video. The strategy is required to ensure you deliver a message that resonates with your viewers and motivates them to take the desired action.
Faq
Frequently Asked Questions
Here are some of the most frequently asked questions about our services, process, and support.
We’ve answered them to help you make informed decisions and get quick clarity.
How do you measure success for an educational video production?
Measuring success for educational video content is best uncovered by looking at engagement rate, bounce rate on the page it’s hosted, affirmation of understanding in the comments. If you have the videos as part of an LMS module, the success can be easily tracked with the completion rate and test scores. These videos are often used to boost SEO as well, so your search rankings are another piece of data to keep an eye on.
How much does educational video content cost?
Depending on the length, style and complexity, most of the higher-end educational we work on these days run in the $20,000–$25,000 range for animation, and the $35,000-50,000+ range for live action. Looking to produce a series of videos? Great! We’re always happy to discuss package pricing to bring the per video cost down. You’ll likely find that prices vary greatly from company to company, so take your time, do your homework, and find a team that fits your brand and can deliver on budget, timeline, and quality.
How long does educational video content take to create?
When crafting an education video production usually takes 10-12 weeks. However, for an explainer or training video series we typically ask for 10 weeks for the initial video, that we’ll use as our ‘calibration’ piece, and then we try to roll out new videos ever 1-2 weeks after that.
How does a good educational video production think about pacing?
A great question, and thank you for asking! The word we often use for pacing is ‘deliberate.’ That’s because we want to make sure we’re leaving room for see-say but also not boring people. If we’re cutting out fluffy stuff, especially during the intros a problem prominent in a lot of YouTube videos, we can be more deliberate with our pacing without it negatively impacting engagement rate.
What's the most common pitfall of an educational video project?
We have found that it can be a difficult challenge for clients to avoid the temptation of including a bunch of product features during these videos. It’s important that if the series is about an industry topic, we avoid the sales feeling stuff. If it’s a series explaining your product, we surely will talk about it, but let’s keep it pointed and not try to overstuff each individual video with too many product features.
